Marketing professionals spend a lot of time studying the changes that occur in the SEO industry. Accordingly, they plan new strategies and ideas to drive successful results. It won’t be wrong to say that no single strategy can work for all businesses. This is something you need to be aware of, irrespective of the industry you operate in. Nevertheless, there are some basic principles that remain the same.

1.   Understanding of the industry

Before you create specific tasks, you need to have a thorough understanding of the industry and the company. Different industries have varying marketing needs and you need to keep the same in mind. For example, if you are working on marijuana SEO, you will have a different target audience as compared to any other industry. Hence, a solid understanding of the industry will help make any SEO strategy successful.

2.   Understanding of the audience

Your audience is much more than just the ones who buy your products or use your services. It is essentially, all those users who are interested in learning about your business. You need to focus on the audience when you create an SEO strategy. Identify audience demographics, geographies, interests, their level of knowledge and how close they are to the industry. You can consider a blogger outreach process to better reach your target audience. A key factor that can help you create an effective SEO strategy is building a buyer persona.

3.   Some technical aspects

A careful balance between on-page and off-page elements is very important. Off-page elements concern those aspects which affect the performance of your website from a distance. For instance, guest posting helps establish relevance and credibility for your website. On the other hand, On-page elements consist of aspects that are modified within the website. And one such element is the technical soundness of your website. For example, SSL codes and mobile responsiveness are some of the technical aspects that affect the ranking of your website in SERPs.

4.    Keyword research and optimization

Regardless of your plans for what you wish to achieve out of your marketing campaign, keywords still remain important. Without keywords, your website won’t show up in results that you wish to target. For this reason, careful research for keywords is all the more necessary. A smart way to generate keywords is anchor text optimization, during your guest posting campaigns. These anchors not only help optimize keywords but also help compete against other results for the same search terms.

5.   On-page before off-page

It is needless to say that your website itself plays a far more important role in your SEO strategy. So, before you start with off-page SEO, you need to optimize your on-page elements. The content you put up on your website, your header and footer tags, and the interlinking of the pages are all on-page elements. Your off-page efforts would be effective only after your on-page elements are optimized successfully.

Nevertheless, SEO is a never-ending process. You need to put in constant efforts to achieve the desired results.