How Does Conference Calling Work and Why Is It Important for Small Businesses?

On average, over 60% of businesses use video conferencing to assist in their endeavors. Now that conference calls are becoming more popular, more people are wondering, “How does conference calling work?”

Conference calls save time and money. After all, this technology helps colleagues communicate with each other despite any distance that exists between them.

Communication is a cornerstone of a successful business. Conference call technology enables you and your coworkers to communicate better than ever before.

Here’s what you should know about how conference calls work for small businesses:

How Does Conference Calling Work?

Conference calling for small businesses works through the internet. The technology allows people to see and hear each other online even though they’re in different geographical locations.

You only need 2 people for a conference call to take place. A one-on-one call is ideal if you want to discuss ideas with another professional in private.

Conference calls can also include 3 or more people. There could be hundreds of people or only a few people in a single call. It all depends on the size of your team.

Why Conference Calls are Cost-Effective

It’s true that you’ll need to spend money in order to use a conference calling program. Nonetheless, small business conference calls save money. You could even write the technology off of your taxes.

Using conference call technology reduces travel expenses. After all, it doesn’t matter if your team members live in different countries when you use conference calls. It also lets professionals see/hear each other instead of simply interacting with their voices.

Some conference call programs offer pay-as-you-go options. This is beneficial if conference calling is something you need sporadically.

If you think your business will need to make conference calls frequently then consider investing in an unlimited conference call program. This allows you to make as many business-related conference calls as you need to. The aforementioned link will direct you to an unlimited plan that offers you the best bang for your buck.

Small Business Decision-Making

When a team communicates effectively, it helps them make more informed business decisions. The improved communication will result in better decisions being made on your business’s behalf.

Conference calls are especially useful for making quick decisions. Being just a few clicks away from connecting with important parties helps you make important decisions in a timely fashion.


With conference calls, you don’t have to leave your office to engage in important communication with other professionals. All you need is a computer with a camera or phone and voila! You can now interact with others who aren’t physically close by.

Having a single point of access to conference calls will still benefit your office. Still, it’s better if each colleague has a camera for their own space. This will make your calls more organized and personal.

You’re Only a Conference Call Away From Success

Around 45% of workplace meetings occur via conference call. As more people use conference calling, fewer people will wonder, “How does conference calling work?”

More than 1 out of 5 conference calls lasts longer than 45 minutes. In the end, conference calling pays for itself, so why not use it?

Boost your business—check out the services we offer. Your brand will thank you for it.

This Post Has One Comment

  1. Shubham Batham

    Very informative article.

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