Recruitment is a very different game in a tech-driven world. Scouting the newspapers for job ads is almost a thing of the past, with online being the place to be if you’re on the lookout for a new job. There’s even a whole social media channel dedicated to networking and the working world.
Online recruitment is a great way to look for new employees, but it’s getting more and more competitive. With so much competition online today, how can you make sure your recruitment stands out and attracts the best candidates?
Helping your business to get noticed can help you make a splash and help you attract a broader range of candidates. By bringing some creativity and fun to your recruitment campaigns, you can start to stand out and sell your business as a great place to work. Want to know how it’s done? Here are some suggestions for making your recruitment efforts more creative.
Think Outside The Job Description
Job descriptions tend to be formulaic, which can make them a little dull to read. How will you know what it’s like to work somewhere if you can’t tell them apart from the next business? Job descriptions that stand out have a much better chance of resonating with potential applicants, and helps people discover more about the type of company you are. As well as giving details of what skills and experience candidates require, don’t be afraid to state what type of person would be suitable for the role, and how it fits within your organization.
Experiment With Video
Video has been a key trend in recruitment in recent years, and doesn’t seem to be going anywhere. From video interviews to a video pitching the job, there are multiple ways you can use video in your recruitment campaigns. Video can be used to show off where your workplace and get insights from employees to help candidates see that working for you would be a great choice for their career.
Bring In The Experts
Recruitment can be difficult when you’re a small company or you don’t recruit often. However, specialist recruitment agencies will have a great idea of the landscape, the industry and know where to find the people you’re looking for. Labour hire specialists www.contractlaboursydney.com.au are an excellent example of a company who use their experience to help businesses find the right people for the job. You can use a recruitment company for one-off hires, or they could help you with your long-term recruitment efforts.
Get Creative With Social Media
Social media can be an easy way to share your job posts with a large audience. With the right social media campaign, you can make your company get noticed and hopefully attract the right candidates for the job. Some examples of amazing recruitment campaigns on social media include:
The other useful thing about social media is the ability to target. By putting some money behind your social media posts, you can better place your job adverts and target the right people. Facebook has also introduced a Jobs feature to their channels, which can add further value to your posts.
Breathe New Life Into Your Job Pages
A job page on a website can read a bit like a classified ad – is that how you want your organization to be represented? Many people will encounter your company and its website through its recruitment pages, which gives you the perfect opportunity to show off your business in the best light. There are many examples of fantastic careers pages that could give you some ideas on how to present your own.
Organize an Open House
An open house for recruitment can be an exciting way to let people get to know your business and find out what it’s like to work there. It also gives you the chance to find out more about potential candidates on a level where they’ll be more comfortable than in a formal interview. It also gives candidates the opportunity to get to know your employees and find out what they enjoy about the company and what their day-to-day work looks like.
Try Group Interviews
Group interviews are often used to recruit for multiple positions, especially when building a new team. They can also be a good way of sifting through multiple candidates for positions that have attracted a high number of candidates. There are advantages and disadvantages to group interviews, so make sure it’s a good fit for your recruitment campaign before you proceed.
Think Outside The Box With Your Interview Questions
Interview questions can be formulaic, confusing and don’t always give a candidate the best chance to present themselves. By thinking outside the box with your interview questions, you not only get to get the best out of the candidate, but make the process more interesting for you too. Take a look at some interview questions that are fun to answer to help you get more from your interviews.
Ask Your Employees
Could your business do more to engage with its employees? As people who have been recruited into your business, they’ll have the best idea of the interview process and can give you some valuable insight into how to make it better. It’s a good way to consult with your employees and help them feel a part of the process. You could also consider having a mix of individuals on your recruitment panel – it’s good experience for everyone to be on the other side, while also ensuring you get perspectives from across the business.
Getting your recruitment campaigns noticed is essential to help you land the cream of the crop when it comes to your recruitment. Consider each job vacancy on an individual basis and think carefully about what you can do to spread the word and attract the right talent. A memorable recruitment campaign can help you to introduce your business to a new range of people and highlight your business as a great place to work.
