How To Stand Out As A Personal Trainer

The health and fitness industry is huge and it can be hard to stand out as a personal trainer. But there are ways that you can give yourself that extra edge to help mark you out against your competitors. Read on to find out how you can stand out as a personal trainer. 

Have the credentials

First and foremost, you must have the appropriate professional qualifications to operate as a professional trainer. If you’re thinking about pursuing a career as a personal fitness coach, then find out about courses for personal trainers before you do anything else. Once you’ve got the relevant certificates in the bag, you can then look at expanding on your skills and experience. Get as much work experience as you can, whether that be by working in gyms or volunteering with local sports teams. The more and varied your work experience, the more you’ll stand out in your profession. 

Get on top of marketing

Part of being a successful business is making sure that you have a recognisable brand that people trust. This can be particularly daunting, especially if you’re just starting out in your career. The good news is that you don’t need a degree in marketing to promote your professional services effectively; simply using social media properly can go a long way in helping to enhance your business. Set up a social media profile for your personal trainer services and put the work in to make it as effective as possible. Update the profile regularly with interesting and engaging posts that promote debate and discussion, and don’t forget to respond quickly to comments and any client concerns. Do remember that when it comes to social media, quality is better than quantity, so beware of oversharing. Constantly posting just for the sake of it or repeating the same information over and over again will only annoy people and discourage them from following you. 

Find a niche 

Even if you want to operate as an ordinary, run-of-the-mill personal trainer, it doesn’t do any harm to have a niche interest that marks you out against your competitors. Having a niche will mean that you’ll be offering a specialist area that many other personal trainers don’t. This could be especially lucrative if you’re the only personal trainer in your local area that specialises in your chosen vocation.  Your niche area could be a particular sport or activity, for instance bodybuilding or yoga. It could also be a type of client, such as senior citizens, couples, neurodivergent people, or people recovering from injury. 

Keep updated 

It’s important, especially if you’re self-employed, to keep up to date with current trends and try to spot any gaps in the market. Remember, successful businesses know what clients want and aim to keep up with new market trends, so it’s always a good idea to stay in the loop. Read up on the latest fitness news and follow as many reputable sources online as you can, for instance well-known personal trainers, large fitness brands, and credible health news sites. It’s also a good idea to subscribe to health and fitness newsletters and studies. Should a new opportunity emerge in a particular sporting or fitness area that you don’t have experience in, then there’s nothing to stop you re-training in that field to add to your repertoire of personal training services. Don’t be afraid to step out of your comfort zone – there’s always room for personal and professional growth.


The fitness industry is competitive, but there are ways to stand out as a personal trainer. By constantly learning and gaining new skills and experience, knowing how to promote yourself, finding a niche, and keeping updated with new trends, you should be able to help yourself stand out professionally.