65% of people are visual learners. It’s evident that humans visual creatures, and you have to capitalize on that.
While whitepapers and ebooks can certainly be helpful to your target audience, you need to hook them in. And what better way to do that than with infographics?
To help you out, here are 4 great infographic ideas you can use as inspiration.
1. Show Some Data From a Long-Form Piece
People love to see survey data in a condensed form. Even more so when it’s C-level people who don’t have time to sift through long whitepapers to find the proof they want to see.
You can always use an infographic as a leading piece to your whitepaper, like a teaser. Pull all the important data and represent it neatly in an infographic. That way, your target audience sees that you have hard evidence and will be enticed to read further.
You don’t necessarily need to have a graphic designer do this for you either. You can use a free infographic maker to quickly put together something that’ll attract your visitors’ attention.
2. Share on Social Media
Creating great infographics is just one piece of the puzzle. The other piece is making sure they get distributed and seen.
Remember how we said humans are visual creatures? Use that to your advantage. You can find your target audience all over social media, where it’s acceptable (and expected) for you to post images.
When you create infographics, they’re already in neat graphic packages that make strong statements. All you have to do is share them, and people will flock to your website.
3. Use Them for Your Presentations
Presentations can get tedious for people watching and listening. If you fill your slides with just text, you’ll quickly lose your listeners’ interest.
You can still convey important bits of data by putting your infographics into your slides. That way, it gives people something interesting to look at while you give your speech.
They can also quickly see the important points of data and either remember it or jot it down. As a result, this can make you stand out against anyone you’re competing with, as you’ve put these numbers right in their faces.
4. Put Them in Your Media Kits
As the name suggests, a media kit requires you to put in some visuals to entice people to purchase. You can gather your infographics and put them in a neat package for them by creating a slide show, just like for presentations. This enables them to just download everything as a PDF through the simple click of a button.
Use These Infographic Ideas for Success
Now that you have all these wonderful infographic ideas, what are you waiting for? It’s time to implement these ideas and see engagement rise with your target audience. And as a result, your conversion rates will too.
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